Terrible Golf
While playing with another new fellow golfer last Wednesday and seeing him struggle the entire round (thus taking our team out of contention for the weekly title which means next-to-nothing), all I could do was cringe every time he yelled at himself with that overly-used and stupid comment, "Keep your head down!".
This is by far the worst advice for anyone who has ever played the game. Whomever started the idiotic phrase/advice/coaching suggestion should be banned from the game. I dare anyone out there to try it (right now) in your living room, out in your backyard or on the driving range. Put your head down, make sure it stays there and try and hit three consecutive shots cleanly. You have no chance.
Think about it: How are you supposed to stay on plane whilst your chin is digging down into your chest? It gets in the way of both of your shoulders you moron! You will dip going back and you will dip going forward, forcing you to compensate during an already-bad swing. Good luck!
Here is some excellent advice. (I normally charge for such advice, but since I learned it from someone who didn't charge me for the same advice, I'll let you all have it for free.):
The proper way to reinforce your swing and make it more consistent is to tell yourself, (and subsequently do), "Keep your head STILL!". Set up for your shot with your chin up enough so you have good posture. That is, keeping your spine angle straight from your waist up through the back of your head. This allows you to turn your shoulders underneath your chin, which also gives you more torque and distance. You will also not dip, allowing you to hit the ball squarely. Simple, huh? Just remember to keep your head still during the swing and the rest will take care of itself.
One other thing: Make sure you hit through the ball. This will also help with good ball striking.
So don't be a moron golfer like I once was and start saying 'no' to bad advice from fellow golfers who are probably worse than yourself. It's just not safe.